January 29, 2009When Super Bowl crowds descend on Tampa this weekend, the city expects an economic boost of around $300 million. But the Super Bowl is also helping the economy in Central New York.
More customers are shopping at the CVS convenience store on Marshall St. in Syracuse this week to prepare for Sunday's Super Bowl festivities. More at home parties are thrown for the Super Bowl than for any other annual event in the country, which means sales at stores like CVS.
"Usually there are special promos on soda and chips," CVS store manager Paul Thomas said. "So the sales go up, definitely".
Syracuse University student James Hallas was shopping at the store and said even with the bargains, the economy could cause his friends to buy less food this year.
"I'm sure with the current economic situation there will be a lot of students who don't buy as much as usual for the Super Bowl," Hallas predicted. "I'm banking on my friend having food at his house. But I'm sure that with (special pricing) grocery sales must go up."
Thomas says sales do go up. In fact, even without the Super Bowl, CVS' overall profits are on the rise. Thomas says its because he has a student customer base.
"Business is up since last year," Thomas said. "I guess students' parents have money, so the kids are always here to spend it. So we're doing good."
In an economic downturn, the CVS store on Marshall St. has remained profitable, and this week it's thanks to the Super Bowl. So when the game is over and all the food eaten, fans of the winning team won't be the only ones celebrating. Grocery store companies across the country will be cheering right along with them.
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